announcing the
FairShare by Appreciation Engine
Pioneer Program for Games Companies
We’re inviting up to 25 games companies to help shape the rollout of FairShare for Games Companies: a turnkey, pay-as-you-go consent platform built on the trusted Appreciation Engine – battle tested in the music industry by Sony Music, UMG, and other global leaders since 2016.
FairShare brings the proven power of Appreciation Engine to the games industry: tailored for developers, publishers and platforms that want actionable zero- and first-party data, audited real-time compliance and better engagement with their audience.
To apply to be a Pioneer Partner, you’ll first need to create your FairShare account.
As a Pioneer Partner, you’ll receive the following exclusive benefits*:
Free DataCreds
Support engagement for thousands of players while you test and launch with 1 million free DataCreds. As a bonus, for the first 6 months, FairShare will match every DataCred you buy (up to 5 million DataCreds).
Flexible Usage
Whether you spend all your DataCreds on one large campaign, or stretch them over months, top-ups are matched as you go so you’ll never leave unused credits on the table.
Priority On-Boarding and Support
We’ll get you up and running with FairShare without delays or roadblocks, and you’ll have a direct line to our support team for the fastest resolutions. You’ll also get early access to the FairShare Community, full of useful resources and information.
Early Access and Influence
As an early adopter, you’ll have the opportunity to provide direct feedback to help shape the future of FairShare and be featured as a FairShare Pioneer Partner success story.
How FairShare Works
CONNECT - Audience Capture
FairShare captures your audience through social sign-on with their preferred social and streaming channels. Connecting email, socials, devices and wallets, we create persistent player IDs that allow you to see lifetime value and evolving behavior across franchises and communities.
INSIGHTS - Unique, Real-Time Data
With your players’ permission, FairShare tracks them across all contexts – not just in-game. We go beyond basic demographics and on-site behavior to analyze real-time, continuous streams of social and streaming platform interactions, delivering insights you can’t find anywhere else.
FAIRSHARE - Create Loyal Fans
FairShare helps to create loyal, trusting fans through a transparent value exchange: your audience is rewarded for sharing their data, giving them a clear incentive for their participation.
Your approach to privacy determines your success
With over 140 countries enforcing data privacy laws and strict fines, FairShare is designed not only to meet current data protection regulations, but also to anticipate and adapt to future changes in the evolving privacy landscape.
Fully Compliant
FairShare aligns with the most strict data privacy regulations like the GDPR, CCPA/CPRA, APPI, COPPA, the UK Children’s Code and more. Our infrastructure and polices follow SOC2 and ISO standards and have passed rigorous security audits by our enterprise clients.
Age Gating
FairShare executes age gating at the point of sign up, requiring birth date and blocking users under the required age. The OAuth providers we integrate with provide another layer of security by enforcing age restrictions themselves.
Automated
FairShare’s automated workflows for processing opt-out and deletion requests ensure timely and accurate fulfillment of consumer rights while streamlining the process to reduce administrative burden on your team.
PII Security
FairShare protects PII with multiple layers of security including pseudonymization, data encryption in transit and at rest, and keys managed through AWS KMS/HSM. Isolation of wallets linked to emails or socials ensures no single breach can expose an entire profile.
A flick of the switch for full compliance and happier users – in less than a day
FairShare doesn’t need a sprint, legal review, or custom back-end work. Sign up, swap your existing OAuth with ours, and you’re done! Try us out on a small selection of your user base and see the immediate advantages:
Go live in less than half a day
Instant GDPR/CCPA + 140 additional compliant
Players stay in control of their data
Players will thank you for incentivized rewards
Improve your KPI with AE Insights
What have you got to lose? Stop gambling with your player data compliance and try FairShare today
The first 25 games companies that join the FairShare Pioneer Program* will receive 1 million free DataCreds and we’ll match every DataCred you buy for 6 months, up to 5 million bonus DataCreds!
*The FairShare Pioneer Program is a limited time offer. Participants are chosen at the sole discretion of Appreciation Engine.