The future of marketing is user-centric and privacy-forward.
FairShare is a blockchain-powered consumer data marketplace that gives small to medium sized businesses access to a large pool of consumer data insights. Here’s how it works:
Implement Social Sign On
Once you’ve signed up to FairShare, you can implement FairShare’s social sign-on on your site. When your customers sign up, they will be asked for consent for FairShare to listen to their behavioral, social media and/or streaming platform interactions. FairShare will also automatically create a privacy center for each user. Read more about My FairShare here.
Exchange DataCreds for Insights
Funds added to your account will be exchanged for DataCreds, the currency of FairShare’s user data marketplace. When you use your DataCreds to access insights reports, a portion will go directly to the users included in your report. This creates the two way data partnership between you and the user, and incentivizes them to share their data. Not only will you have access to data insights about your customers, FairShare delivers insights from any user that whitelists your brand.
Top Up Funds as Needed
FairShare’s pay-as-you-go model is perfect for small to medium businesses looking to access only the insights they need to make better marketing decisions. Add as little, or as many, funds to your account to align with your business’s specific needs and budget.
Built-in Privacy Compliance
No need to worry about privacy compliance, FairShare has you covered! FairShare only collects data with the explicit permission of the user. Through their privacy center, users have complete control over who accesses their data and what data can be accessed. FairShare also uses blockchain technology, which creates an immutable record any time user data is accessed so you will always have documentation to show regulatory compliance.
